We help businesses partner with government
B2G marketing isn’t exclusive to Washington, DC, but it does take an inside-the-beltway perspective to understand procurement and help companies align for success. Whether you’re going for LPTA or you’re the best value option, each approach demands a clear and targeted message.
Businesses that sell to government need to have the right tools in hand to enter a meeting, make an impact, and follow through with validation and insight. At Punch, we start by outlining a strategy that considers government requirements, the competition and our client’s unique capabilities. Then we develop creative digital collateral that makes your message resonate through the marble halls. Contact Punch Digital Strategies Today!
A B2G Engagement may Include:
Brand Strategy & Competitive Analysis
Outline Your Approach
Develop a marketing strategy that aligns your strengths with procurement opportunities while demonstrating a competitive advantage
Strategy Document // Competitive Analysis Report // Consulting
Logo & Identity Design
Dress for the Occasion
A generation of government leaders is retiring, ushering in a new era of keen minds that look for new ideas. Develop a logo and brand identity to reach a changing audience.
Logo Design Options // Creative Rationales // Competitive Logo Analysis
Develop brand messaging that resonates with government leaders while preserving the defining voice that makes your organization unique.
Brand Tagline // Corporate Mission & Vision Statements // Boilerplate
Website Design & Development
Having a website goes beyond the check box on the requirements form. Your website is an opportunity to educate, connect and capture leads.
A Brand New Logo // Strategic Messaging // Logo Tagline
Security in the Cloud
Gain the peace of mind that your site is always up and always up to date with secure cloud hosting and management.
Secure Website Hosting // WordPress Updates & Maintenance // 24/7 Support
SEO & SEM
Be Seen First
There are countless competitors vying for your service contract. Improve SEO to increase visibility and be seen as the industry leader.
Refine Keywords & Content // Technical Updates // Metadata Updates // Create Campaigns & Write Ad Copy // Reporting
Digital PR & Online Reputation Management
When government leaders research your firm, make sure they reach your message on your terms. You can’t afford a negative online reputation.
Press Releases // Media Relations // Content Marketing // Content Syndication
Validate Your Expertise
Develop content marketing that validates your expertise to vanquish all doubt in decision makers’ minds.
White Papers // Case Studies // Webinars
So, what’s next?
Here are a few options…
Let’s Get Started!
The first step is to take stock of your current brand, and discuss your goals and opportunities. Contact us today for a free consultation and brand review.