APC CORP: BRANDING TO IMPROVE CARE
Studies show that 3.5 million patients each year are hospitalized because of failure to adhere to medication treatment plans. This creates enormous financial burden on insurance and healthcare providers. APC Corp solves this challenge by providing pharmacist-driven care coordination that increases adherence, keeps patients healthy at home, and provides substantial savings to insurers and families. APC Corp execs turned to Punch to design a digital brand and craft the message to introduce the service to the market.