Capital Pride Alliance

When Capital Pride Alliance began planning DC’s historic 40th Pride Celebration, leaders knew the website would be a central resource for revelers, sponsors and the community at large. With hundreds of thousands of festival goers streaming into DC from across the nation, Capital Pride’s site would be the first place visitors look to explore events, maps, sponsor and partner info and more. Capital Pride turned to Punch Digital Strategies to bring Pride to life online.

Project Background

Capital Pride Alliance is the non-profit organization dedicated to serving the LGBT community in Washington, DC, producing events throughout the year, including the annual Pride Parade and Festival. This year’s 40th Annual Pride Celebration was a significant milestone. The organization needed a bold, next-generation website that would put mobile users first during the festivities, but could also serve as a resource for community activities year-round.

Punch Solution

We began by mapping out the activities users would need to accomplish on the site: find info on events and activities, find opportunities to volunteer, and donate or sponsor events. We developed an information architecture to lead users to these goals, and used responsive design to make sure each conversion is accessible on nearly any device. Further, the site needed to serve as a resource for the community. We designed and built a robust events calendar tool that allows partner organizations to submit events directly through the site. Events are filterable by category to make it even easier for users to search. The project included:

  • Audience persona strategy
  • Information architecture
  • Responsive design
  • Interactive maps
  • Interactive timeline feature
  • Robust events calendar
  • On-site photography
  • Secure cloud hosting

Outcome

Punch designed and developed a site that vibrantly reflects organization’s mission, and provides an intuitive user experience across all devices. The new site was developed in an efficient, iterative process so we were able to launch on time. Over the course of the 40th Celebration, the website was a central hub of activity for participants and community members alike. After the summer celebration is complete, Capital Pride Alliance has a robust and user-friendly platform to bring the community together year-round.

Punch Services