Within the complex technology systems that keep the nation safe, enable communication across great distances, and promote scientific advancements in the laboratory, there are integral components, without which the systems couldn’t function. For many of these defense, SatCom, and aerospace systems, EM Research is the critical factor that makes operation possible. EM Research designs, engineers and manufactures frequency generation and signal conversion solutions that are used in communications and guidance systems. For over two decades, the engineering team has driven advancements across a broad spectrum of frequencies and industries, but to date, the Nevada-based company had remained a relative unknown. EM Research leaders knew that to be competitive, the company’s innovation and expertise had to come through in its brand. Leaders tasks Punch Digital Strategies with developing a bold new brand to position EM Research for continued growth.