Everybody Grows

Imagine if you were able to grow your own delicious vegetable garden, regardless of where you live, even if you don’t know the first thing about gardening. Everybody Grows’ mission is to make that possible. Punch Digital Strategies designed a brand and website to help Everybody Grows make that possibility a reality.

Project Background

Washington, DC-based non-profit Everybody Grows began in 2014 by building a number of Inspiration Gardens across DC, in partnership with DCFD and community organizations. After a productive initial season, leaders realized that the start-up non-profit needed to reach a broader audience including volunteers, sponsors, partners and community groups. Everybody Grows chose Punch to develop a brand identity, message and platform to help the organization reach out.

Punch Solution

We began by identifying the target audience groups and developing user personas for volunteers, donors, community partners, and local gardening enthusiasts. We analyzed design, messaging and user experience for gardening non-profits located both in DC and nationally to establish a solid positioning foundation. Our creative work included:

  • Logo design
  • Tagline and messaging
  • Responsive website design & development
  • Social media strategy
  • Presentation materials
  • Signage / Business cards
  • Marketing collateral

Outcome

Punch helped Everybody Grows leaders look strategically at the organization’s mission and goals. We developed a brand identity that reflects the organization’s core values of accessibility, nourishment and togetherness. The new website makes it easy for volunteers to connect, and for donors to contribute all through online forms. By using the website and social media in tandem, Everybody Grows is able to raise awareness for its cause, and provide the resources to help communities and gardeners flourish.

Punch Services