When you’re hungry, and you’ve got 10mins for lunch, and your favorite food truck is parked right outside the office – and there’s a line down the block, what would you do? If only there were an app that would let you order what you want, pay for it, and pick it up when it’s ready, without ever having to stand in line. That’s the challenge Gambay solves. Gambay is a mobile app for iOS and Android that lets users find, order and pay for food all through a smartphone or tablet. Gambay’s founders had a concept and prototype in development, when they realized that for the app to be a success, it needed a strong brand and a simple, intuitive user experience. The founders tasked Punch Digital Strategies with bringing their vision to life, and designing a mobile app experience that users love.