Our project with Isa began by researching tailor work competitors to better understand industry positioning and strategize how to efficiently market Isa’s work. We explored tailors, clothing designers, and product competitors to inspire our branding strategy. Then, we developed a results-centric strategic plan. Our deliverables included providing multiple creative concepts including logo designs and color palettes. We also built a responsive website which included products, blog, and an “Ask Isa” section. Finally, Punch delivered a downloadable media kit that contains: bio, brand overview messaging, photos, testimonials, contact info, and press coverage.