Challenge

Fashion has never been more celebrated. And atop the list of influencers stands Isa Kriegeskotte. With an impressive background in both fashion design and technical design, Isa possesses a strong attention to detail and provides the highest quality work. Hailing from a family of tailors, she has built a long career in fashion and celebrity tailoring. Now leading her own business, her ability to form positive relationships and provide high end work is separating herself from competition. Isa called on Punch Digital Strategies to help brand her image, showcase her work, and solidify herself as a top-notch celebrity tailor.

Solution

Our project with Isa began by researching tailor work competitors to better understand industry positioning and strategize how to efficiently market Isa’s work. We explored tailors, clothing designers, and product competitors to inspire our branding strategy. Then, we developed a results-centric strategic plan. Our deliverables included providing multiple creative concepts including logo designs and color palettes. We also built a responsive website which included products, blog, and an “Ask Isa” section. Finally, Punch delivered a downloadable media kit that contains: bio, brand overview messaging, photos, testimonials, contact info, and press coverage.

Results

The project yielded increased traffic and a modernized, consistent look that better represents Isa’s personal values and unique portfolio. Her brand awareness grew and corresponding marketing materials added an interactive, accessible promoting strategy. Combined with increased social media efforts and a personable website, Isa’s brand is refreshed and ready to make a fashion statement.

Punch Services

  • Marketing strategy
  • Brand design
  • Website design & development
  • Tag/Kit design
  • Downloadable media kit containing interactive .pdf document with bio, brand overview messaging, photos, testimonials, contact info along with recent media coverage and interview talking points