Study Architecture

For architecture students of all ages, the path to a successful and fulfilling career in the field is hardly apparent. In fact, there are a surprising amount of possibilities and decisions to be made along the way. Whether it’s choosing a school, mapping out your career path, or further researching industry roles, it’s important to have the necessary information and guidance. Fortunately, Study Architecture provides exactly that. An innovative website offering everything from a customized find-your-perfect school quiz to providing helpful resources and advice, Study Architecture is the one-stop guide that every aspiring architect needs in their pocket. When Association of Collegiate Schools of Architecture (ACSA) leaders sought to develop the SA brand and build a meaningful architecture resource, they looked to Punch Digital Strategies to transform their vision to reality.

Project Background

Founded in 1912, the Association of Collegiate Schools of Architecture (ACSA) is a nonprofit committed to advancing the quality of architectural education. With more than 130 U.S. architecture schools as members, ACSA holds a unique role in providing direct guidance to the future of architecture — students. As a passionate and influential organization, leaders wanted to replace outdated, unhelpful guides and resources with modern versions to better help visitors plan their futures. The new Study Architecture website better reflects the organization’s values and provides students with access to information in a simple, streamlined way.

Punch Solution

We began the project with a comprehensive discovery and strategy session. Strategic planning included putting ourselves in the hard-working shoes of a student. We analyzed similar websites, resources, and architecture organizations, drawing inspiration and pinpointing successful guides and resources. Next, we created a project plan and got to work. First, we developed logos and creative themes. Each with their own style centered around the overall theme of ”Studying Architecture to Make an Impact.” This central message accurately portrays the organization’s dedication to providing high quality, trustworthy and inspiring resources to better influence students’ decision-making. We proceeded to design, write, and develop a fresh, responsive website, incorporating both a personalized quiz and interactive infographic. The brand new Study Architecture website incorporates a modernized feel and offers visitors an interactive, personable online education tool.  

Our work included:

  • Logo development
  • Brand messaging
  • User persona research
  • Responsive website design
  • Customized interactive quiz tool
  • Website content
  • Website development
  • Proposal design
  • Conference materials with early screen mockups in PPT format
  • Wireframes and designs for home page, school profile, quiz, blog, conversion sections, contact

Outcome

As a result of our partnership, Study Architecture is now has a modern, responsive online resource that reflects brand expertise and dedication to architecture education. The brand message aligns with organizational values and speaks directly to targeted demographics. Thoughts and expertise are clearly organized and communicated. Study Architecture is now a powerful education tool guiding students and building futures.

Punch Services

  • Marketing strategy
  • Brand design
  • Website design & development