ThreatConnect

Today, cyber threats are more persistent and pervasive than ever before. From malware and spear phishing to full-scale cyber espionage, individuals and enterprises are at constant risk of attack. Further, cybercrime and espionage have significant geopolitical implications that affect the balance of power and trade world-wide. Luckily, ThreatConnect is making the cyber landscape a safer place. When the company sought to revise its brand and web presence to stay ahead in a competitive market, ThreatConnect leaders turned to Punch Digital Strategies to design, write and develop a bold new brand.

Project Background

ThreatConnect is the industry’s leading Threat Intelligence Platform, allowing global organizations to effectively aggregate, analyze and act on the massive volume of threat intelligence data that comes in daily. ThreatConnect helps businesses, government agencies and the intelligence community derive order from the chaos of threat intelligence data. While ThreatConnect’s platform is the industry’s most comprehensive, it’s not the only solution available. To continue on its aggressive growth trajectory, ThreatConnect needed to stand out from the competition. The company needed a clear and focused marketing message and a robust, responsive website, along with digital tools, to arm the sales team and drive in new leads.

Punch Solution

We began the process with Discovery and Strategy, conducting interviews of executives and subject matter experts across the organization to identify expertise and brand differentiators. We conducted competitive analysis of rival solutions, evaluating messaging, design and technical performance. We researched and developed user personas and crafted targeted messaging to motivate each group. Then, we designed, wrote and developed a modern responsive website featuring interactive elements, video, downloads and numerous conversion points to capture new leads. The process included:

  • Discovery interviews
  • Competitive analysis
  • User persona strategy
  • Brand messaging
  • Logo and brand design
  • Responsive website design
  • Lead conversion strategy
  • Creation of more than 100 custom icons
  • Multiple infographics
  • Interactive resources
  • Advertising creative and analytics
  • Comprehensive brand guidelines

Outcome

The new website and digital brand was debuted at the annual Black Hat conference in Las Vegas, NV. Within hours of launch, ThreatConnect’s new brand began making waves online. The ThreatConnect user community rallied around the “Analyst” persona on Twitter. Downloads of the ThreatConnect eBook, a key content marketing lead-gen tool, increased significantly upon launch of the new site. Metrics showed an increase in time on page and page views with a decrease in bounce rate. Target audiences demonstrated increased engagement with the new brand, and leads increased as a result. Overall, ThreatConnect now has a powerful message and distinct visual identity, along with a modern responsive web presence that positions the company as the clear front-runner in the threat intelligence arena.

Punch Services

  • Brand Strategy
  • Messaging
  • Logo and Brand Design
  • Website Design and Development
  • Content Marketing