Winning Connections

Motivated voters make a difference at the polls. When voters are passionate, informed and turn out in droves, real change is possible. Whether it’s a national election, or a contentious legislative decision, voters’ voices are the most important factor in influencing outcomes. Winning Connections is a motivating voice in the crowd, using one-on-one conversation to educate, inform and motivate voters to take action at the polls. When Winning Connections sought to modernize its brand and launch a new, responsive web presence, leaders turned to Punch Digital Strategies for a creative solution.

Project Background

Winning Connections is the nation’s’ leading voter contact firm, impacting public policy by engaging thousands of voters with one-on-one conversations over the phone. Winning Connections helps clients win elections and pass legislation using research-based programs, research-driven scripts and precision operations that shape the way voters think about pivotal candidates and issues.

Winning Connections’ work has helped elect President Obama and Senators Franken and Tester, and legislative victories include wins for the DCCC, Sierra Club, Planned Parenthood, and the AFL-CIO. However, voter contact is a competitive game. Winning Connections leaders saw rival firms developing a more modern and robust online presence. In order to remain competitive, leaders knew the firm needed a brand refresh, and modern, responsive website to expand its reach online and convert new business.

Punch Solution

We began by working with the Winning Connections team to refine the brand message. Clients want to do one of two things: win an election, or pass legislation. With this in mind, we developed an information architecture designed to lead website visitors to one of two conversions. This, paired with a simplified navigation and streamlined content, created more direct access to the information users needed to be inspired to make contact. Winning Connections’ previous website was not responsive, so users on mobile devices had difficulty locating critical information. Our new design provides an optimized experience on desktop, tablet or smartphone. In total, we developed a revised information architecture, an interactive user interface, compelling content and a streamlined conversion path. Our work included:

  • Logo design
  • Brand messaging
  • User persona research
  • Information architecture
  • Responsive website design
  • Website content
  • Website development
  • Secure cloud hosting
  • Marketing collateral

Outcome

Winning Connections now has an online presence that accurately reflects its position as an innovator and industry leader. The brand and site were developed according to an efficient, iterative process, which enabled us to achieve a firm launch deadline, on time. Winning Connections now has a clean, modern, interactive web presence designed to reach new clients and win new business. Not long after the new brand launched, Winning Connections received the largest project in the firm’s history, and has since continued forward on a path of growth.

Punch Services

  • Marketing strategy
  • Brand design
  • Website design & development