XOR Security

For security-focused government agencies, the greatest risks are the ones that go unseen. Whether it’s the integrity of a network that relays sensitive homeland security information, the visualization tools that let SOC teams see more, or the guidance that leaders trust to make critical decisions – nothing can be left to chance. Fortunately, XOR Security sheds light on the shadows by delivering software solutions and strategic guidance that helps government leaders make critical decisions with certainty. When XOR execs sought to rebrand the company to better communicate its expertise, they turned to Punch Digital Strategies to bring the next generation brand to life.

Project Background

For nearly a decade, XOR Security had served as a trusted partner to intelligence, homeland security and federal civilian agencies, providing services from high quality software and application development to systems integration and strategic consulting. As a lean and agile company, XOR Security had grown quickly and had been consistently focused on helping clients achieve mission goals. However, company leaders hadn’t taken the time to look inwardly and identify the core values and capabilities that made them stand out in the market. The XOR Security website was pieced together out of necessity, and did not accurately reflect the team’s expertise and values. Company leaders knew they needed to stand out to continue to grow, especially considering XOR’s recent admission into the SBA 8a program.

Punch Solution

We kicked off the project with a deep-dive discovery, leading a strategy session to extract key values, areas of expertise and methodologies behind XOR’s unique approach. We analyzed the competition, selecting five firms of similar size and capabilities to review from a messaging, user experience and design perspective. Then, we created a project plan and got to work. First, we developed a messaging foundation, centered on the principle of “Delivering Certainty.” This central message accurately describes what XOR Security does, and the value it brings to clients. We proceeded to design, write, and develop a new, responsive website, incorporating video and interactivity to elevate XOR’s online presence to a bold new level. Our work included:

  • Logo evolution
  • Brand messaging
  • User persona research
  • Information architecture
  • Responsive website design
  • Robust careers section
  • Website content
  • Website development
  • Secure cloud hosting
  • Proposal design


As a result of our work, XOR Security has an online presence that reflects the expertise and attitude of its team. The brand message speaks directly to the interests of XOR’s clients. Areas of expertise are clearly organized, contract vehicles are accessible to teaming partners and contracting officers, and the company’s careers section is more robust and engaging to encourage top quality applicants to apply. XOR Security’s digital brand is on par with larger competitors, positioning the company for success in a competitive market.

Punch Services

  • Marketing strategy
  • Brand design
  • Website design & development