The global mobility market has seen significant changes in recent years. Companies are more rapidly expanding into new regions. Jobs are becoming more technically-oriented with more varied skill sets. Political instability in traditionally stable places, like the United Kingdom and Europe, create new and difficult to predict financial risks for businesses with employees in these regions. For decades AIRINC had been a leader in global mobility. To remain at the vanguard AIRINC leaders realized it was time for change. 

With 60+ years of history, AIRINC has an important brand story to tell. The organization needed a creative agency partner that would work closely, like an extension of the internal team, to understand the audience, the key differentiators, and key strategic goals for the organization’s next phase of growth. AIRINC leaders found that partner in Punch. 

First, we sat down with senior leaders and stakeholders from across AIRINC departments for a discovery and strategy session at the company’s Cambridge, MA headquarters. From this facilitated discussion, we gained a solid perspective on the company’s core audiences, capabilities and technology offerings. We set about the creative work with this important information in mind. 

We began the brand refresh by writing and designing creative themes – a Punch proprietary process – that brings together a messaging and visual design system as a clear, encapsulated whole. From here. AIRINC leaders selected an overall direction that we refined to a final logo and message. We worked together through an iterative website design, content and development process to create a modern and interactive new website. Prior to launch, we crafted a suite of marketing materials to ensure consistency across print and digital channels.