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Altea Group

Brand naming, identity, website and materials for coaching startup

Punch - Altea Group Website Responsiveness

The Challenge

Leadership is a crucial component of any business. But executives don’t just develop into leaders overnight. It takes dedication, practice and a willingness to reflect. Often, it’s easier said than done. For best results, both the coach and client must be equally committed. Altea Group leverages a personalized approach to deliver what executives need: the space to reflect, rethink and reset. When results matter, inspired leaders turn to Altea Group to grow. Altea leadership reached out to Punch to create the brand from scratch, including: company name, messaging, design, website and more.


We needed to build the brand from the ground up. Our client came to us with a vision, and we were responsible for turning that idea into a business. Punch’s engagement began with a detailed discovery phase. We needed to ask a variety of questions in order to best choose a name that represented our client as well as her mission. With this information, we developed the business name, tagline and design. Because there was no previous website, we developed the messaging and organized the content hierarchy. This was an important step as Altea Group offers a variety of services specific to different types of audiences. We needed to educate the audience on Altea Group’s mission and process, while articulating the services offered. Our copywriters, content strategists, designers and developers followed a collaborative process to turn Altea Group from a vision to a full-fledged brand. 

Scope of Work

  • Brand name development
  • Logo design
  • Brand messaging
  • Website design & development
  • Marketing materials


Our engagement with Altea Group resulted in a new brand positioned to help leaders in a thoughtful, proven way. Now, Altea Group has an identity. There’s a mission, a process and success stories. Following launch, Altea Group grew their client list and now works with a variety of executives in a number of different industries. The organization has also expanded their services. With a strong message and a fresh website, Altea Group is poised to support the next generation of executives. 

Visit Website

With a strong message and a fresh website, Altea Group is poised to support the next generation of business executives.

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