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Apex Expert Solutions

Website and branding for an elite organization serving DoD and Intelligence Community

Punch - Apex Website Design in Mobile and Desktop Devices

The Challenge

Today’s security environment is complex, unsettled and unpredictable. Evolving adversaries require innovative solutions. Formed in 2011, APEX bridges the gap between sensor and analyst in the evolving field of intelligence analysis. APEX tightly couples analysts, operators, and engineers to produce an unmatched level of problem-solving capacity for any situation. When APEX needed to modernize their website to articulate their capabilities and reach potential recruits, they reached out to Punch.


APEX is a unique company. Because much of their work take place in the field, employees must be ultra passionate about what they do. Our goal was to create a website that not only clearly articulated APEX capabilities and platform, but also appeal to potential employees. Our process started with a discovery session where we asked company stakeholders a variety of questions. These questions influenced the direction for messaging and design. After the discovery phase, we constructed a new website sitemap based on the actions we wanted users to take. The updated website architecture highlighted the APEX platform as well as information about the company culture. We also presented the client with two unique creative themes — Punch’s proprietary process for determining an overall creative direction. Each theme included different colors, photo treatments, fonts, icons and more. The client selected a creative direction that was both rugged and cutting edge. With the sitemap and visual direction, we fleshed out the messaging and website copy. 

Scope of Work

  • Brand design system
  • Website Design & Development


Our engagement resulted in modernized branding and a website that more accurately showcases APEX’s advanced capabilities. There are dedicated company and careers sections, and a brand new platform page. The enhanced APEX website capitalizes on their already strong momentum, positioning the company as a pioneer serving the frontlines.

Visit Website

Our engagement resulted in a website that more accurately showcases APEX’s advanced capabilities. The site capitalizes on the company's strong momentum, positioning APEX for future growth.

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