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Website and creative support for leading MSSP

The Challenge

Many businesses struggle to manage cybersecurity risks internally. Companies either do not have the resources for a full-time in-house SOC staff, or they haven’t yet reached the growth maturity to support that kind of operation. That’s where deepwatch comes in. deepwatch is a leading managed security services provider, enhancing and expanding their clients’ internal security capabilities to more effectively detect, mitigate and respond to cyber risks. deepwatch had experienced early success after spinning off from GuidePoint Security, and receiving an initial Series A. As leadership positioned the company for further growth and sought the next investment round, deepwatch leaders engaged Punch to bring a new generation of the brand to life.


Punch worked closely with deepwatch executives to learn the company’s unique managed security services delivery model – aka the “squad model.” In this unique approach, deepwatch matches each client with a “squad” or team of security professionals. Intrinsic to this squad concept is the idea of partnership, of service, of genuinely connecting and understanding the client’s security needs and goal. We brought this message to the forefront by designing, writing and developing a new website, marketing collateral, video and a broad collection of sales tools. The new site features a distinct visual aesthetic, a clear value proposition message, intuitive navigation and is optimized for search.

Scope of Work

  • Brand design system
  • Website design, copywriting and development
  • Video production
  • Marketing collateral
  • Advertising creative
  • Full-service creative support


The revised deepwatch site and brand launched with exciting momentum. In the months following launch, deepwatch landed several high profile new clients, built partnerships with leading technology product companies, made a number of strategic hires, and was recognized as a market leader by Cyber Defense Magazine, CIO Bulletin, Enterprise Security and others. Most importantly, deepwatch secured $53M in Series B funding led by Goldman Sachs just 2 months after launch. deepwatch is now on track for rapid and strategic growth, on track to lead the industry in managed security services.

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Punch partnered with deepwatch to launch its revitalized brand and website, produce marketing materials and campaigns all while deepwatch successfully raised $53M in Series B funding and grew ARR.

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