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Website, product UX/UI, investor materials for revolutionary IP theft-prevention startup

The Challenge

For innovation companies – specifically those in emerging technologies like AI, quantum computing, and defense R&D – the greatest competitor isn’t always rival businesses. It can be nation states. Continuous, coordinated efforts to recruit personnel to conduct economic espionage on top US companies creates ongoing risk. Strider solves the problem by providing companies with data, analysis and intelligence to reduce risk of intellectual property theft, and create an ecosystem of trust across their vendors and employees. As an early stage startup, Strider turned to Punch to build the foundation of the brand, and design a website and product that would inspire both leads and investment.


The Punch team worked closely with Strider executives to learn the unique nature of Strider’s capabilities and offering. The company name and logo mark were established, and Punch expanded from there to create a robust design system that applied across the Strider software platform and customer-facing materials. Punch UX team worked with Strider product leads to envision and design new features, interactions and workflows. We designed, wrote and developed a lean, but impactful website to showcase Strider capabilities and products. We designed Strider’s groundbreaking “Quantum Dragon” report that maps the connection between talent recruitment programs in China, and US intellectual property theft. In parallel, Punch strategy team worked with Strider leaders to write and refine an investor pitch deck.

Scope of Work

  • Brand design system
  • Website design, copywriting and development
  • Product UX / UI design
  • Marketing collateral
  • Investor pitch deck writing and design


The first wave of press and sales followed the release of the Quantum Dragon report, which received coverage on Washington Post, Financial Times, Business Insider and others. Strider closed several high profile clients, increasing the company’s ARR and setting a solid foundation for growth. Most importantly, Strider met its Series A goal, receiving $10M in funding to drive the next phase of hiring, product development and strategic growth. Strider has journeyed from early stage startup to funded, fast growth company in just a matter of months, and is now positioned for increasing success.

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In just over a year, Strider progressed from seed-funded startup through a successful series A raise, growing ARR and creating a robust platform with Punch driving creative and UX.

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