Everyone wants to live a healthy and fulfilling life. We’re well aware of the positive effects of a healthy diet and exercise, but many overlook just how helpful chiropractic care can be. Chiropractic clinics provide a much needed service that results in a positive, tangible lifestyle change for patients. As a brand new chiropractic clinic in Nashville, The Foundry tasked Punch to create a brand from start to finish, from the company name and identity, to the website and additional marketing materials. We needed to educate potential patients on the importance of chiropractic care while highlighting The Foundry’s unique solutions.
The Foundry Chiropractic
Full branding and website for a new chiropractic clinic in Nashville, TN
The branding process started by participating in a comprehensive discovery sessions to learn as much as possible about the client’s vision and goals. At this point, the brand was just an idea. We needed to educate our team, research competitors and talk extensively with the client. After the discovery and research phase, we began to construct brand names and taglines. It was critical to separate The Foundry from other chiropractors, in visual identity, tone and messaging. This served as the foundation for the website as well as the additional marketing collateral, including: business cards, brochures, social images, banners and more. We followed an agile process to proceed from sitemap to wireframe, to content and design, rolling out additional marketing collateral as needed. An intentional and efficient process allowed Punch to quickly build The Foundry’s full identity.
Scope of Work
- Brand Name & Tagline
- Logo Design
- Brand Messaging
- Website Design & Development
- Ongoing Creative Support
The Foundry is now positioned as a personable chiropractic clinic in the Nashville area, helping patients transform their lives in a holistic way. Since the brand launched, the chiropractic clinic compiled a lengthy client and partner list, even before the physical location was completely finished. Backed by a consistent brand, clinic staff were able to attend community events and better advertise services both online and in-person. Now, The Foundry has a comprehensive and compelling identity that creates loyal customers and healthier communities.
”Since the brand launched, the chiropractic clinic compiled a lengthy client and partner list, even before the physical location was completely finished.