The Future of Facebook
Everything you need to know from the F8 Conference
If you didn’t happen to catch Facebook’s annual F8 developers conference, then, well, you were probably at work being responsible. Good job! At any rate, Zuckerberg and friends have been working hard developing new innovations and features to the platform humans are addicted to, and we’re happy to share some key takeaways of the event.
Wait, what is F8?
F8 is an annual San Francisco-based conference held by Facebook targeted towards developers and entrepreneurs who utilize the platform to enhance their products and services. The event often includes a keynote speech from founder and CEO Mark Zuckerberg, followed by a number of informative breakout sessions focusing on new features and exciting announcements regarding the vehicle’s future. “F8” is used because of the popular Facebook tradition of having eight-hour Hackathons. #TheMoreYouKnow
Facebook’s 10-Year Road Map
Not surprisingly, this year’s conference only further emphasized Facebook’s focus on connectivity. Zuckerberg even going so far as to indirectly call out Donald Trump in his keynote speech, saying, “I hear fearful voices calling for building walls and distancing people they label as others.” Mark for president? He spoke of innovating, simplifying, and optimizing communication — backing up the company’s mission to “give people the power to share and make the world more open and connected.”
Before taking a page out of Oprah’s book, giving each attendee some virtual reality gear and a smartphone, the media giant stated, “We are going to walk through our road map for the next 10 years.” Yes, he was wearing a gray shirt. Classic Zuck.
Expect more bots
Never want to talk to a human again? That time may be closer than you think as Facebook revealed new business support bots built into the platform messenger system. “We think you should message a business just the way you would message a friend,” Zuckerberg said. With these new bots you can instantly check the weather forecast, get your groceries delivered, book a flight and more. Businesses want to interact with customers in new and personal ways, and Facebook is now providing them a method to do so.
Expect more video
The focus on video content by organizations is a predicted one that has made headlines, especially recently. As leaders in the digital realm, Facebook is no different. You may be familiar with the live stream feature offered on the platform. Now, Facebook is taking that feature a step further allowing live streaming access from any camera. Yes, that goes for drones, too. You can live stream to your Facebook wall from the sky. Facebook also developed a design for a 360-degree camera to increase 360-degree video on the platform. The camera uses a 17-camera array and supplemental web software, and looks somewhat like a spaceship, honestly. Is this the end of Periscope? Do people even know what Periscope is?
Expect more virtual reality
If you’ve been dreaming of receiving a Facebook Oculus Rift virtual reality headset for your birthday then you’re finally in luck. Zuckerberg showcased a concept for a pair of smart glasses that, he hopes, will be capable of virtual reality and augmented reality. “Virtual reality has the potential to be the most social platform, because you actually feel like you’re right there with another person,” he explained. Keep in mind, it’s a 10-year plan so don’t expect to buy this as a last-minute anniversary gift for your significant other.
Like Star Wars? We wish! Zuckerberg showed off the company’s drone-plane, titled “Aquila,” which, upon completion, will use state-of-the-art lasers to bring the internet to environments with bad connection by circling remote regions for up to 90 days. Wow, people are smart!
As always, the Facebook team came prepared with innovative features and extensive visions for the future. How these platform additions will be received is a matter of time. In the meantime, we are wondering: What are your thoughts regarding the F8 conference? What features are you most excited for? Do you see these new ideas as beneficial? Necessary? Seriously, we want to hear from you. We’re anxiously waiting by our computers. Don’t let us down!
About The Author
Jon Savitt, originally from Minneapolis, is a Copywriter at Punch with previous experience leading marketing efforts for businesses ranging from startups to non-profits. A true writer at heart, he has contributed to popular publications such as TIME, MTV, The Huffington Post, BuzzFeed, Paste Magazine, and more. Jon has never turned down ice cream in his life and prides himself on Aaron Carter following him on Twitter.
Punch Digital Strategies is a creative agency for bold brands. We provide digital marketing strategy that helps clients brand for growth and engage with customers online. We design websites that inspire action, and help clients generate leads through content marketing and social media. With services tailored to meet the needs of start-ups, B2C, B2B and non-profit organizations, we make bold brands stand out. Learn more at AddSomePunch.com.