Punch FinStrat Management
Webinar

The Financial Impact of Brand-Led Growth

The companies with the highest valuations lead with brand.
Here is how founders fund it and measure it.

Aug26
Wednesday, August 26, 2026
12:30 PM ET · Live on Zoom
Register free

Brand and finance, on one stage

Brian Tillman
Brian Tillman
Co-Founder & Principal, Punch

In 20+ years as a writer and strategist, Brian's words have sparked glow-ups from trade pubs to Presidential remarks. He has sold race cars, fixed sailboats, toured on guitar, sojourned on motorcycle, and set strategies in motion that have driven hundreds of millions of dollars in revenue for clients in Cybersecurity, Defense Technology, Government Contracting, and Space Tech. Today he advises founders on brand and go-to-market strategy — and holds the Punch World Record for exclaiming "Dang!"

Adam Chen
Adam Chen, MBA
Chief Revenue Officer, FinStrat

Adam is a seasoned multi-disciplinary executive, team leader, and systems integrator whose work spans IT, finance, marketing, events, hospitality, consulting, and federal government contracting. He has held senior and C-suite roles across IT and marketing and served as president of a proptech startup. His superpower is seeing the world through another person's lens and connecting the dots between seemingly disparate subjects to guide organizations through innovation and change. Adam also co-hosts the Innovators & Investors Podcast, Accelerator Series.

What you'll learn

Brand as the growth engine — and how to fund it

Join Brian Tillman and Adam Chen for a 30-minute fireside on why the highest-valued companies lead with brand, how to fund that investment without overhiring, and how to measure it against the metrics investors actually reward.

  • Fanhood before functionality — build a culture of fans so you're the default choice when the buying moment comes.
  • Brand drives valuation — how brand compounds, lowers CAC, and makes every other marketing dollar work harder.
  • Fund it without overhiring — the outsourced model that gives you CFO-level planning and a brand engine, early.
  • Measure what investors reward — connecting brand to pipeline efficiency, CAC-to-LTV, and net revenue retention.
  • Investor-ready and fan-driven — making the numbers and the story agree as one fundraising asset.

Save Your Seat

30 minutes, live on Zoom, free to attend.
Register now and we'll send the recording either way.