Our partnership with Ellie’s Hats started with a discovery meeting between the two teams. We talked about their mission and vision, learned more about the organization’s important history and discussed the role of the website. We also researched similar non-profits, looking at how these organizations were successfully promoting their mission, positioning their services, fostering support and connecting with others in a meaningful way. After the discovery phase, Punch’s content and strategy teams collaborated to create the Ellie’s Hats 2.0 brand. This included everything from developing an expanded, more vibrant color palette to creating a more modern look and feel that felt both professional and approachable. We then followed an efficient process to turn the theme mood board into comprehensive branding — including icons, button styles, image treatments, font systems and more. Next, we entered the website development phase, building the sitemap and wireframe, writing website copy, and applying our new branding to the website design. Additionally, we created supplemental marketing materials such as an “interview-style” video featuring the founder/CEO, filmed and produced in-house to authentically articulate what Ellie’s Hats does and why their work is so crucial. From start to finish, we collaborated efficiently and effectively while holding weekly check-ins with the client, enabling us to create an updated brand that not only looked fresh, but strategically positioned Ellie’s Hats to continue their critical work for years to come.