Innovation, intrigue, invention with purpose – these principles are core to the Two Six way of thinking, and drive the work the company does. We needed to bring these ideas to life visually and through messaging on the new website. While the 2017 version of the site was focused on recruitment, this new generation needed to reflect the maturity and stability the organization had achieved in time, while also carrying forward the authentic, hands-on nature of the company’s work. 

First, we filmed b-roll video on location at the Two Six Labs main offices to capture actual team members in candid, real-world scenarios. This allows for the authenticity of the real team at work to shine through. Then, we created a dark and dramatic design aesthetic to highlight the urgency, importance, intrigue and often classified nature of the work. With bold headlines, striking interactions, subtle animations and thoughtful content hierarchy, we created a forward-leaning, bold site that effectively conveys what makes Two Six Labs stand out.