Raft: a New Prime Has Arrived
Sure, Silicon Valley defense tech companies like Palantir and Anduril are unseating legacy prime contractors… but there’s a New Prime in town: Raft. Raft has operationalized data and agentic AI for the warfighter. And they are outpacing all competition.
We launched this “New Prime” message to market with a bold digital, out of home, and social campaign.
And it’s making waves.
D.C. Metro Buses
We wrapped full-size D.C. Metro buses with bold, comic-inspired designs that turned heads across the city. These rolling billboards carried the “Meet Your New Prime” message straight into the daily commute of defense and tech decision-makers.
D.C. Metro Ads
From platform walls to train interiors, we transformed the D.C. Metro into a futuristic battlefield of ideas. Strategic placements ensured our campaign was impossible to miss during peak conference traffic.
Social Media Advertising
We extended the energy of the campaign online with high-impact social share cards for LinkedIn and other platforms. Each design mirrored the dynamic, comic-book aesthetic to spark engagement and conversation in the digital space.
Disposable Coffee Cups
We turned morning routines into marketing moments with branded coffee cups featuring custom Prime characters. Placed in local cafés, these cups sparked conversations around Raft’s innovative solutions.
3D Printed Action Figure
To bring the campaign to life, we created a collectible 3D-printed Prime action figure. This physical piece served as a bold reminder of Raft’s transformative approach to technology.
