Stand Out from the Gov Con Crowd
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Be the Partner
that Agencies Trust
B2G marketing isn’t exclusive to Washington, DC, but it does take an inside-the-beltway perspective to understand procurement and help companies align for success. Whether you’re going for LPTA or you’re the best value option, each approach demands a clear and targeted message.
Businesses that sell to government need to have the right tools in hand to enter a meeting, make an impact, and follow through with validation and insight. At Punch, we have deep experience with contractors who support fed civilian, DoD and national security organizations. You may be graduating from 8(a) and facing new competition. You may be struggling to rally employees behind your brand because they all work on client site, or you may be positioning yourself as a prime in a highly competitive space.
We start by outlining a strategy that considers your audience in government, the competition and our your unique capabilities. Then we develop creative digital collateral that makes your message resonate through the marble halls.
TYPICAL B2G ENGAGEMENT
& Competitive Analysis
Develop a marketing strategy that aligns your strengths with procurement opportunities while demonstrating a competitive advantage
Strategy Document // Competitive Analysis Report // Consulting
Having a website goes beyond the check box on the requirements form. Your website is an opportunity to educate, connect and capture leads.
A Brand New Logo // Strategic Messaging // Logo // Tagline
& Identity Design
A generation of government leaders is retiring, ushering in a new era of keen minds that look for new ideas. Develop a logo and brand identity to reach a changing audience.
Logo Design Options // Creative Rationales // Competitive Logo Analysis
Gain the peace of mind that your site is always up and always up to date with secure cloud hosting and management.
Secure Website Hosting // WordPress Updates & Maintenance // 24/7 Support
Develop brand messaging that resonates with government leaders while preserving the defining voice that makes your organization unique.
Brand Tagline // Corporate Mission & Vision Statements // Boilerplate
Develop content marketing that validates your expertise to vanquish all doubt in decision makers’ minds.
White Papers // Case Studies // Webinars