Jeenie
Enhancing Jeenie’s Online Presence through Brand Evolution and a New HubSpot Website
Jeenie
Jeenie is an on-demand medical interpreting platform that provides instant access to professional interpreters via video and audio calls, supporting communication in over 300 languages. Jeenie partnered with Punch to evolve and enhance the company’s brand identity, create a new website, and implement customized modules within the HubSpot CMS for tailored content delivery.
Challenge
As Jeenie aimed to strengthen its position in the language services industry, they faced several challenges:
- Brand Awareness: Jeenie needed to develop a more modern and distinctive brand presence to stand out in a competitive marketplace.
- Improve Website Experience: With its website serving as a primary sales contact and conversion tool, Jeenie needed to create a more robust, informative, and optimized web presence.
- Vertical Audience Targeting: Implementing a content management system capable of delivering personalized content to diverse user segments, enhancing engagement with specific audience groups.
Solution
Punch collaborated closely with Jeenie to deliver a comprehensive suite of services:
Brand Identity Development:
We crafted a unique brand identity that encapsulates Jeenie’s mission and values, including logo design, color palette selection, typography, and brand guidelines to ensure consistency across all platforms.
Website Design, Content Creation, and Development:
Our team designed and developed a responsive, intuitive website that showcases Jeenie’s services and facilitates easy navigation. We produced engaging content that highlights Jeenie’s offerings, such as on-demand video interpreting and support for rare and indigenous languages.
Customized HubSpot CMS Modules for Personalized Content:
Leveraging HubSpot’s CMS capabilities, we developed custom modules that enable personalized content delivery based on user attributes and behaviors. These modules allow Jeenie to tailor content dynamically, enhancing user engagement and providing a more relevant experience.
Results
The partnership between Jeenie and Punch led to significant achievements:
- Enhanced Brand Recognition: The new brand identity positioned Jeenie as a forward-thinking leader in the language services industry, resonating with clients and interpreters alike.
- Improved User Engagement: The redesigned website, featuring personalized content, resulted in increased user engagement, longer session durations, and higher conversion rates.
- Scalable Content Management: The implementation of customized HubSpot CMS modules provided Jeenie with a scalable solution for managing and delivering personalized content, supporting ongoing marketing and user engagement strategies.
Through this collaboration, Punch successfully transformed Jeenie’s digital presence, creating a cohesive brand identity and a dynamic, user-centric website that effectively communicates Jeenie’s value and enhances user experience.
