Cerby
Brand and Website for Identity Innovator
Cerby
Cerby, a leader in identity management solutions, sought to modernize its brand identity and digital presence to better reflect its innovative approach to securing nonstandard applications. The company faced the challenge of articulating its unique value proposition in a way that resonated with diverse audiences, including security and line-of-business teams. Their existing branding and website did not fully capture the essence of their offerings, potentially hindering engagement with prospective clients and partners.
Challenge
Cerby needed a brand and website that would:
- Clearly communicate their mission to modernize identity security for disconnected applications.
- Engage a broad spectrum of target audiences, from technical security teams to business users across various industries.
- Differentiate the company in a competitive market by showcasing their unique capabilities and thought leadership.
Solution
Punch partnered with Cerby to deliver a holistic solution encompassing:
Brand Identity Redesign:
We developed a bold and modern visual identity that reflects Cerby’s commitment to innovation and security. This included a new logo, color scheme, typography, and comprehensive brand guidelines to ensure consistency across all platforms.
Website Design, Content, and Development:
Utilizing the HubSpot CMS, we designed and developed a user-friendly, responsive website that effectively communicates Cerby’s services and value propositions. The site features intuitive navigation, engaging visuals, and tailored messaging to address the needs of their diverse audience segments.
Results
The brand and website launch led to significant positive outcomes for Cerby:
- Enhanced Brand Perception: The new brand identity positioned Cerby as a forward-thinking leader in identity security, resonating with their target audiences and conveying trust and credibility.
- Increased Engagement: The revamped website experienced a substantial increase in user engagement metrics, including longer session durations and a higher number of pages per visit, indicating that visitors found the content valuable and easy to navigate.
- Improved Lead Generation: The strategic content and improved user experience contributed to a notable uptick in qualified leads, supporting Cerby’s business development objectives.
Through this collaboration, Punch successfully delivered a comprehensive solution that addressed Cerby’s challenges, resulting in a strengthened digital presence and enhanced market positioning.
