GMUF
Revitalizing the George Mason University Foundation’s Brand and Digital Presence
GMUF
The George Mason University Foundation (GMUF), established in 1966, is a non-profit 501(c)(3) organization dedicated to receiving, managing, investing, and administering private gifts, including endowments and real property, to support George Mason University (GMU). To enhance its engagement with donors, alumni, and the university community, GMUF partnered with Punch to revitalize its brand identity and develop a new, user-centric website.
Challenge
As GMUF sought to strengthen its connection with stakeholders and effectively communicate its mission, the foundation faced several challenges:
- Outdated Brand Identity: The existing brand did not fully capture GMUF’s evolving role and impact within the GMU community. This refresh was in parallel to the university’s organization-wide rebrand.
- Showcase Organization’s Impact Online: While Punch had designed the previous version of the organization’s website back in 2018, GMUF had evolved and sought to showcase it’s impact more succinctly.
Solution
Punch collaborated with GMUF to deliver comprehensive solutions:
Brand Identity Evolution:
We developed a refreshed brand identity that embodies GMUF’s commitment to empowering future leaders and fostering innovation. This included designing a new logo, selecting a cohesive color palette, and creating brand guidelines to ensure consistency across all communications.
Website Design and Development:
Our team designed and developed a responsive, user-friendly website that effectively communicates GMUF’s mission, showcases impact stories, and facilitates donor engagement. Key features include:
- Intuitive Navigation: Streamlined menus and structure to enhance user experience.
- Engaging Content: Compelling narratives and visuals highlighting the foundation’s initiatives, success stories, and opportunities for involvement.
- Integrated Donation Platform: Seamless integration with GMU’s giving portal to facilitate online donations.
Results
The partnership between GMUF and Punch led to significant outcomes:gmuf.org
- Enhanced Brand Recognition: The new brand identity resonated with stakeholders, reinforcing GMUF’s role as a pivotal supporter of GMU’s mission.
- Improved Online Engagement: The redesigned website experienced increased traffic and user engagement, with visitors spending more time exploring content and interacting with the foundation’s initiatives.
- Increased Donations: The integrated donation platform and compelling storytelling contributed to a notable uptick in online contributions, supporting GMUF’s fundraising goals.
Through this collaboration, Punch successfully revitalized the George Mason University Foundation’s brand and digital presence, strengthening its connection with the GMU community and enhancing its capacity to support the university’s growth and development.
