Revelstoke
Building a Bold Brand and Product Experience for SOAR Trailblazer
Revelstoke
Revelstoke Security, founded in 2020 and based in San Jose, California, emerged as a disruptor in the cybersecurity space with the industry’s first low-code Security Orchestration, Automation, and Response (SOAR) platform. Punch partnered with Revelstoke at the earliest, pre-seed moments, to bring the founders’ vision to life—from brand identity and UX/UI design to a full website launch, video content, and marketing collateral. The collaboration helped establish Revelstoke’s distinct presence in a crowded market and laid the creative foundation that contributed to its acquisition by Arctic Wolf in 2023.
Challenge
Revelstoke needed a creative partner to help:
- Define and build a bold, modern brand that reflected its game-changing approach to SOAR.
- Design a product interface that made complex security workflows feel simple and intuitive.
- Launch a website that clearly communicated their value proposition to buyers, partners, and investors.
- Develop marketing content and video assets that could educate, inform, and build excitement.
- Support their lean internal team with flexible, ongoing creative services across digital channels
Solution
Punch partnered with Revelstoke to deliver a full-spectrum creative solution:
Brand Identity Design:
We developed a bold and confident brand identity system that reflected Revelstoke’s challenger mindset and innovative product. The work included logo design, color palette, typography, and a complete set of brand guidelines to support consistency across channels.
Product UX/UI Design:
Our team worked closely with Revelstoke’s product leads to design a clean, intuitive interface for the SOAR platform—making complex security operations feel approachable and efficient. The UI was purpose-built for analysts, helping the product stand out in demos and real-world use.
Website Design, Content, and Development:
We designed and developed a responsive marketing site that balanced bold visuals with clear, benefits-led messaging. The site served as a key tool for educating visitors, generating leads, and establishing trust with enterprise buyers.
Video Production:
To support both education and outreach, we produced high-impact product explainers and motion graphics that showcased the platform’s unique capabilities in a compelling, easy-to-understand way.
Marketing Content and Collateral:
From pitch decks to datasheets and one-pagers, we created a full suite of on-brand marketing content to support sales, fundraising, and product launches.
Full-Service Creative Support:
As Revelstoke grew, Punch provided ongoing creative support—functioning as a flexible extension of their internal team for fast-turn design, content, and strategy needs.
Results
The creative partnership helped Revelstoke:
- Launch a confident, differentiated brand in a highly competitive cybersecurity category
- Deliver a product experience that aligned with their low-code, user-friendly positioning
- Increase engagement and lead generation through a modern, responsive website
- Equip their team with polished, on-brand materials for sales, marketing, and investor outreach
- Contribute to overall market momentum that ultimately led to acquisition by Arctic Wolf in 2023
Thanks to Punch’s creativity and partnership, Revelstoke was able to generate significant brand buzz. In just three years, the company sold for a high return on the initial seed investment, completing the ideal startup journey for the company’s founders and investors.
