Raft
Transforming Raft’s Brand and Digital Presence to Reflect Cutting-Edge AI Innovation
Raft
Raft delivers scalable AI, data integration, and complex software solutions for defense and national security organizations. With a team of over 325 professionals, Raft is dedicated to solving complex problems and enhancing mission clarity and operational success. To better represent their innovative approach and capabilities, Raft partnered with Punch for brand evolution, a new interactive website, video production, and full-service creative support.
Challenge
As Raft continued to grow and expand its impact within the defense technology sector, they faced several challenges:
- Brand Established, but Incomplete: While Raft had a solid DIY brand aesthetic, it was not fully defined, and lacked cohesion and clarity.
- Limited Website: Raft’s previous website had been built during a plane ride, and lacked the sophistication and breadth necessary to support the growing brand.
- No Marketing Function: Prior to our engagement, Raft had no internal marketing team or marketing leadership. This meant a lot of core marketing resources were absent.
Solution
Punch collaborated closely with Raft to deliver a comprehensive suite of creative services:
Brand Evolution:
We refined Raft’s brand identity to align with their mission of empowering defense and national security organizations through advanced AI and data solutions. This included updating visual elements, messaging, and brand guidelines to ensure consistency across all platforms.
Interactive Website Design and Development:
Our team designed and developed a responsive, interactive website that effectively showcases Raft’s services and expertise. The site features intuitive navigation, engaging visuals, and informative content that educates visitors on the benefits of Raft’s solutions.
Video Production:
Punch produced high-quality videos, including product demonstrations and client testimonials, to effectively communicate the features and benefits of Raft’s offerings. These videos serve as powerful tools for client education and engagement.
Full-Service Creative Support:
Beyond these specific deliverables, Punch provided ongoing creative support, assisting with design needs, content creation, and strategic marketing initiatives to ensure a cohesive and dynamic brand presence across all channels.
Results
The partnership between Raft and Punch led to significant achievements:
- Enhanced Brand Recognition: The evolved brand identity positioned Raft as a forward-thinking leader in digital consulting, reinforcing their credibility and recognition in the defense technology sector.LeadIQ
- Improved Online Engagement: The new interactive website resulted in increased user engagement, with higher traffic and longer session durations, indicating that visitors found the content valuable and the site easy to navigate.
- Effective Video Content: The produced videos served as impactful tools for educating potential clients, simplifying complex concepts, and showcasing Raft’s solutions in action.
- Consistent Brand Presence: Ongoing creative support ensured a consistent and dynamic brand presence across various marketing channels, supporting Raft’s business development objectives.
Through this collaboration, Punch successfully delivered a comprehensive creative solution that addressed Raft’s challenges, resulting in a strengthened brand presence, enhanced digital experience, and improved market positioning.
