Fortress
Expanding the Brand, Web Presence, and Creative Support for Industrial Cybersecurity Leader
Fortress
Fortress Information Security, founded in 2015 and headquartered in Orlando, Florida, is a cybersecurity firm specializing in protecting critical infrastructure sectors from nation-state threats. Their AI-powered platform offers holistic supply chain defense, providing organizations with immediate vendor and assessment intelligence for informed decision-making.
Challenge
As a leader in critical infrastructure cybersecurity, Fortress Information Security aimed to:
- Enhance its Brand Identity: Evolve their brand to reflect their cutting-edge solutions and reinforce their position as industry leaders.
- Expand its Online Presence: Create a user-friendly, informative website that effectively communicates their services and engages target audiences.
- Build Thought Leadership: Establish the brand and its executives as trusted sources of insight in critical supply chain cybersecurity.
- Generate Leads and Increase Sales: Expand beyond the existing customer base to develop new prospects and support scalable sales growth.
Solution
Punch collaborated with Fortress Information Security to deliver a comprehensive suite of creative services:
Brand Implementation and Enhancement:
We refined Fortress’s brand identity beyond the templates provided in the initial rebrand, to become a living, breathing entity. This involved updating visual elements, messaging, and brand guidelines to ensure consistency across all platforms.
Website Design and Development:
Our team designed and developed a responsive, user-centric website that effectively showcases Fortress’s products and services. The site features intuitive navigation, engaging visuals, and informative content that educates visitors on the importance of supply chain security.
Video Production:
Punch produced high-quality videos, including product demonstrations and educational content, to effectively communicate the features and benefits of Fortress’s offerings. These videos serve as powerful tools for client education and engagement.
Full-Service Creative Support:
Beyond these specific deliverables, Punch provided ongoing creative support, assisting with design needs, content creation, and strategic marketing initiatives to ensure a cohesive and dynamic brand presence across all channels.
Results
The partnership between Fortress Information Security and Punch led to significant achievements:
- Strengthened Brand Identity: The enhanced brand identity positioned Fortress as a forward-thinking leader in cybersecurity for critical infrastructure, reinforcing their credibility and recognition in the market.
- Improved Online Engagement: The new website resulted in increased user engagement, with higher traffic and longer session durations, indicating that visitors found the content valuable and the site easy to navigate.
- Effective Video Content: The produced videos served as impactful tools for educating potential clients, simplifying complex concepts, and showcasing Fortress’s solutions in action.
- Consistent Brand Presence: Ongoing creative support ensured a consistent and dynamic brand presence across various marketing channels, supporting Fortress’s business development objectives.
Through this collaboration, Punch successfully delivered a comprehensive creative solution that addressed Fortress Information Security’s challenges, resulting in a strengthened brand presence and enhanced market positioning.
