B2G

B2G marketing isn’t exclusive to Washington, DC, but it does take an inside-the-beltway perspective to understand procurement and help companies align for success. Whether you’re going for LPTA or you’re the best value option, each approach demands a clear and targeted message.

Businesses that sell to government need to have the right tools in hand to enter a meeting, make an impact, and follow through with validation and insight. At Punch, we have deep experience with contractors who support federal civilian, DoD, and the national security community. You may be graduating from 8(a) and facing new competition. You may be struggling to rally employees behind your brand because they all work on client site, or you may be positioning yourself as a prime in a highly competitive space.

We start by outlining a strategy that considers your audience in government, the competition, and your unique capabilities. Then we build a brand, web presence, and materials that make your message resonate through the marble halls.