AIRINC
Elevating AIRINC’s Brand and Digital Presence through Multi-Year Creative Partnership
AIRINC
AIRINC, founded in 1954 and headquartered in Cambridge, Massachusetts, is a leading provider of data, technology, and advisory services focused on global mobility. With a presence in Boston, London, Brussels, Hong Kong, and Germany, AIRINC assists organizations worldwide in deploying talent effectively by offering solutions such as cost-of-living allowances, housing data, tax information, and hardship evaluations. Through a creative partnership lasting eight years and counting, AIRINC teamed with Punch for a comprehensive suite of creative services, including brand identity development, multiple website redesigns, report design, video production, campaign creation, marketing content, and full-service creative support.
Challenge
As AIRINC aimed to maintain its leadership in the global mobility industry, it faced several challenges:
- Outdated Brand Identity: The existing brand did not fully capture AIRINC’s evolving services and global reach.
- Digital Presence: The website needed modernization to enhance user experience, reflect the company’s expertise, and accommodate the latest web technologies.
- Marketing Materials: There was a need for cohesive and compelling marketing collateral, including reports and videos, to effectively communicate AIRINC’s valuable data to customers and prospects.
- Campaign Development: Creating targeted campaigns to engage clients and prospects in a competitive market, especially around the release of important market data and reports.
Solution
Punch collaborated closely with AIRINC to deliver a comprehensive suite of creative services:
Brand Identity Development:
We revitalized AIRINC’s brand identity to reflect its position as an innovative leader in global mobility. This included redesigning the logo, defining a modern color palette, and establishing brand guidelines to ensure consistency across all communications. Several years after the initial rebrand, we conducted a second brand refresh, introducing a friendly and approachable character style to effectively humanize the brand.
Website Design and Development:
Over the years, we designed and developed multiple iterations of AIRINC’s website, each time incorporating the latest design trends and technologies to enhance user experience and functionality. The websites effectively showcased AIRINC’s services, resources, and global presence.
Report Design:
We created visually engaging and informative reports that presented complex data in an accessible format, reinforcing AIRINC’s expertise and supporting clients in making informed decisions.
Video Production:
Our team produced high-quality videos to communicate AIRINC’s services, client success stories, and industry insights, serving as powerful tools for engagement and education.
Campaigns and Marketing Content:
We developed targeted marketing campaigns and created compelling content to reach potential clients, increase brand awareness, and generate leads.
Full-Service Creative Support:
Beyond these specific projects, Punch provided ongoing creative support, assisting with various design needs, content creation, and strategic marketing initiatives to maintain a cohesive and dynamic brand presence.
Results
The partnership between AIRINC and Punch led to significant achievements:
- Enhanced Brand Recognition: The updated brand identity positioned AIRINC as a forward-thinking leader in the global mobility industry, resonating with clients and partners worldwide.
- Improved Digital Engagement: The redesigned websites resulted in increased traffic, longer session durations, and higher engagement rates, reflecting a more user-friendly and informative online presence.
- Effective Marketing Materials: The professionally designed reports and videos effectively communicated complex information, supporting client education and decision-making processes.
- Successful Campaigns: The targeted marketing campaigns led to increased brand awareness and generated valuable leads, contributing to business growth.
- Consistent Creative Support: Ongoing creative collaboration ensured that all marketing and communication materials remained aligned with the brand identity, maintaining a strong and cohesive market presence.
Through this comprehensive collaboration, Punch successfully transformed AIRINC’s brand and digital presence, enhancing its ability to engage with clients, communicate its value, and maintain its leadership position in the global mobility sector.
