IDEC
Revitalizing IDEC’s Brand and Online Presence to Empower Interior Design Educators
IDEC
The Interior Design Educators Council (IDEC) is a leading professional organization dedicated to advancing interior design education and scholarship. Serving a community of educators, researchers, and students, IDEC provides resources, conferences, and publications that shape the future of the interior design profession. To enhance its engagement with members and effectively communicate its mission, IDEC partnered with Punch to revitalize its brand identity and develop a new, user-centric website.
Challenge
As IDEC aimed to strengthen its role within the interior design education community, it faced several challenges:
- Outdated Brand Identity: The existing brand did not fully capture IDEC’s evolving mission and the dynamic nature of interior design education.
- Ineffective Online Presence: The previous website lacked intuitive navigation and engaging content, hindering user engagement and the ability to showcase IDEC’s initiatives, resources, and events.
Solution
Punch collaborated closely with IDEC to deliver comprehensive solutions:
Brand Identity Redesign:
We developed a refreshed brand identity that embodies IDEC’s commitment to empowering interior design educators and shaping the future of the profession. This included designing a new logo, selecting a cohesive color palette, and creating brand guidelines to ensure consistency across all communications. The logo represents the idea that “good design is experienced, not seen.”
Website Design and Development:
Our team designed and developed a responsive, user-friendly website that effectively communicates IDEC’s mission, showcases resources, and facilitates member engagement. Key features include:
- Intuitive Navigation: Streamlined menus and structure to enhance user experience and ease of access to information.
- Engaging Content: Compelling narratives and visuals highlighting IDEC’s initiatives, events, publications, and opportunities for involvement.
- Member Portal Integration: Seamless integration with IDEC’s member management system to provide personalized experiences and resources for members.
Results
The partnership between IDEC and Punch led to significant outcomes:
- Enhanced Brand Recognition: The new brand identity resonated with members and stakeholders, reinforcing IDEC’s position as a pivotal organization in interior design education.
- Improved Online Engagement: The redesigned website experienced increased traffic and user engagement, with visitors spending more time exploring content and utilizing IDEC’s resources.
- Streamlined Member Interaction: The integrated member portal facilitated better communication and resource sharing among members, enhancing the overall membership experience.
Through this collaboration, Punch successfully revitalized IDEC’s brand and digital presence, strengthening its connection with the interior design education community and enhancing its capacity to support educators, researchers, and students in shaping the future of the profession.
