U.S. Marines are the first ones in, and the last ones out. They’re the nation’s elite fighting force, defending America on land, sea and air across the globe. But behind every Marine, there is a family of people back home. There are thousands of former Marines across the nation, who still share a commitment to mission. The USMC launched MarinesMobile® as a resource to connect active duty Marines, former Marines and Marine families with news, updates, MarAdmins and resources about life in the Marine Corps. When the app needed a design and user experience overhaul, Punch stepped up to the challenge.
UX / UI design for the official app of the United States Marine Corps
Punch worked as a subcontractor to PnAutomation, to redesign the user experience and user interface design of the MarinesMobile app. The original version of the app was launched several years prior, and after widespread adoption and use, there were significant UX challenges identified that needed to be resolved. Punch took a process-driven approach to working through user journeys, wireframes and prototyping to create address and resolve the US roadblocks. We created a bold new user interface with a modern, interactive feel.
Scope of Work
- User persona mapping and user journeys
- Wireframing and prototyping
- User interface design
- User testing
- Design consulting
- Video production for promotional materials
Brand Design System
The USMC has a well-established brand identity and guidelines for use. Our challenge was to create an immersive and inspiring mobile experience, staying on-brand while evolving the system.
New Color Palette
New Icon Set
New Text Style
The redesigned MarinesMobile app was launched to rave reviews. The redesign effort successfully resolved the UX issues that had been identified in the previous version. The new app features a simple and intuitive utility navigation and menu system along with improved organization of information for a more streamlined experience. The application design is much more forward-thinking and cutting edge. Now, active duty Marines, former Marines and Marine families have a new and improved resource through which to connect, gain information and explore news on Marine life, operations and achievements.
”Now, active duty Marines, former Marines and Marine families have a new and improved resource through which to connect, gain information and explore news on Marine life, operations and achievements.